WATFORD PERSONAL BRANDING PHOTOGRAPHY
SHOW UP FOR YOUR BUSINESS
with confidence
BUSINESS PHOTOGRAPHY ACROSS HERTFORDSHIRE, BUCKINGHAMSHIRE AND NORTH LONDON
Hi, I’m Rachael, a Watford personal branding photographer with over six years of experience helping small business owners and creatives connect with their clients through professional photography. I specialise in capturing the personality, story, and hard work behind your business, so you and your products and services shine online.
I’m based in Watford and, as a small business owner and mum myself, I understand the challenges and joys of running your own business. I know that your business is more than a logo or a website – it’s you. Being visible and showing up online for your business can bring huge rewards, and that’s where I can help with a Watford personal branding photography session!
A personal branding session is more than just headshots. From lifestyle headshots to behind the scenes stories, action shots and product photography, it’s telling the full story of your brand through a shiny set of professional photos. I’ve worked with many local business start-ups, coaches, consultants, and creatives to create images that make them and their business look confident, approachable, and professional.
If your current website or social media feed is feeling a little flat, or you’ve realised your iPhone photos just aren’t enough to showcase your business properly, a Watford Personal Branding Photography session could be just what you need. Think of it as giving your business the glow-up it deserves.
Scroll down to see how I work, explore pricing, and find out how to book – or send me a message if you have any questions. I’d love to hear from you!
Elephants Not Rhinos
Rachael was the perfect choice. She put us at ease, made it fun and the photos are outstanding. We couldn’t be happier!
Nozzy Films
Rachael did an amazing job taking my photo for my website/business. I don’t like having my photo taken, and she made my feel at ease and the end results was incredible. Thank you Rachael! I would highly recommend As You are Photography
IMAT Trust
We have used As You Are Photography for a number of jobs across our Trust over the last few months and are really pleased with the photographs that we have received. Rachael is great to work with – friendly, reliable, professional and organised. We will definitely be using her again in the future.
What is a Personal Branding Shoot?
A personal branding shoot is a lot more than headshots. This type of photography has become hugely needed by businesses over the last five years and you might be wondering if it’s worth the investment for you and your business.
As a Watford personal branding photographer, covering Hertfordshire, Buckinghamshire and North London areas, I know that it’s crucial for your audience to see the face behind the brand. A personal branding photoshoot lets you present your very best self to the online world, and shows off your business in the most professional way.
Whilst a personal branding session can include polished headshots, the real goal is to provide the full story for your audience to view – and here are 6 types of images we can include in your branding session that help you connect with future clients.
1. THE LIFESTYLE HEADSHOT
More than a headshot (which we can get too!) these are you showing off your personality. Think cups of tea on the sofa, or talking a walk in the woods, these images say more than words to future clients who might want to work with you..
2. THE PROCESS
Like a nutritionist preparing a meal, a potter at the wheel, or a coach on the phone, these images give your clients a glimpse of how and where you work and bring them into your world immediately.
3. THE WORKSPACE
Whether its behind the scenes office space, or a client facing area, these shots help your audience imagine what it would be like to work with you, and helps them connect with you before a phone call or email is even made.
4. THE DETAILS
Showing off your tools of the trade – close up images of things that mean something to your business. Whether its recipe books or sewing needles, these small detail shots are endlessly useful on social media and websites.
5. THE PRODUCTS
These might be core of your business and these photos give them the glow up they deserve, showing them in their best light and in context. From jewellery to pots to t-shirts, I’ve worked with lots of products and enjoy finding beautiful ways to show off your hard work!
6. THE NEGATIVE SPACE IMAGE
Something you may not of thought of but one of the most useful set of images you can have for social media and websites! Negative space images are photos that are carefully composed to leave space around the subject which you can use to add writing, logos or anything else you need.
How It Works
CHOOSE YOUR SHOOT
From small one person business start ups, to brand shoots for growing companies, there’s a Watford personal branding photoshoot package to fit your business.
LET’S PLAN IT OUT
We’ll chat about your business, your story, and the look you’re going for. Together, we’ll choose the perfect location – this doesn’t have to be your actaul business premises (especially if you work form the kitchen table!). It could be a cosy café, a leafy park, or my home studio.
As a Watford personal branding photographer, I make sure the location highlights your business personality perfectly. You can scoll down to find more information on my favourite branding locations.
SHOOT DAY
On the day everything will be ready to go – from workspaces, to props, to you, it will all be looking at its best! I’ll guide you through everything so you can relax and enjoy it. We can mix lifestyle headshots, action shots of you at work, product images, and even behind-the-scenes snaps that really bring your business to life.
YOUR IMAGES
After the shoot, you’ll get a gallery of high-quality, fully edited images ready to use anywhere: your website, social media, press features, or printed marketing. They’re yours to use however you like. There’s no need to tag me, credit me or ask if you want to add text overlay, crop or change background colours. I believe your images are more useful to you when you have the freedom to use them as you need.
Favourite Watford Locations for Branding Shoots
Maybe you work from home, or you’re looking around your small, dimly lit office or shed thinking, “There’s no way I can get beautiful photos like that.” Think again! I’m flexible and happy to travel anywhere in Hertfordshire, and even close to Watford itself there are plenty of fantastic options for professional branding images. From light-filled cafés to countryside backdrops and modern urban spaces, there’s a location to suit your brand and tell your story beautifully.
NATURAL AND OUTDOORS
If you’re dreaming of doing a yoga pose in the woods, or strolling through rolling fields, we have all this on our doorstep in Watford. Whippendell Woods, Cassiobury Park and Leavesdon Country Park all provide a wonderful selection of natural backdrops all year round.
URBAN AND MODERN
For businesses who want the outdoors look with a city vibe, we’re spoiled for choice when it comes to beautiful town centre backdrops. St Albans and Berkhamsted offer charming cobbled streets, while Watford and Wembley bring more of a modern London city feel.
CAFE CULTURE
For a relaxed, lifestyle feel, cafés and pubs in Watford and the surrounding areas are full of character – think cozy corners and pretty backdrops. Most venues require permission, but I’ll handle that for you, so all you need to do is show up and shine.
ON THE SOFA VIBES
If you want your shoot to feel personal and relaxed, I know several beautifully decorated studio locations that can be rented. With modern interiors, these spaces offer backdrops like bookcases, kitchens, and cozy corners – perfect for capturing the warmth of home.
Ready to bring your brand to life? Get in touch here and let’s plan your perfect shoot!
Personal Branding Packages and Pricing
The Essentials Collection
Perfect to get the full branding story of a small business start up.
Pre-shoot chat
2 hour photoshoot
1 location, multiple outfits
Private online gallery
All edited images included
£490
The Branding Collection
Tell the whole story of your business. Great for captuing work space or several locations.
Pre-shoot chat
4 hour photoshoot
Multiple locations and outfits
Private online gallery
All edited images included
£660
The Branding Subscription
Want to keep your images fresh all year? These packages make it simple and affordable for returning clients to refresh their branding four times a year.
Pre-shoot chat
Four 1 hour photoshoots per year
Mix and match between headshots, products and action
Private online gallery
All edited images included
£75 a month
Frequently Asked Questions
What is personal branding photography?
Personal brand photography is all about creating images that tell your story. It goes beyond a standard headshot and captures who you are, what you do, and what makes you unique—so your audience can instantly connect with you. These images are designed to support your brand, attract your ideal clients, and help you show up consistently and proffesionally across your website, social media, and marketing.
Who is personal branding photography for?
Personal branding photography is for anyone who runs a small business and needs to show up online! That includes business owners, creatives, entrepreneurs, coaches, freelancers, and content creators—whether you’re just starting out or refreshing an established brand. If you want photos that feel like you and work hard for your business, this is for you.
What should I wear to my branding photoshoot?
The best outfits are ones that make you feel like you on a good day. Think clothes that align with your brand, your type of work, and that make you feel confident and comfortable. Don’t worry—every session comes with a guide to help you plan.
Do you offer hair and make up?
I can put you in touch with lots of hair and make up artists if you’re looking to feel a little more polished on the day.
I've never done this before - will you help me pose?
100% yes, I’ve got you. I’ll guide you every step of the way with gentle direction, prompts, and encouragement so everything feels natural and relaxed (and those awkward faces will soon turn into beautiful smiles, I promise).
Where does the shoot take place?
Your shoot can take place in a studio, at an outdoor location, in your workspace, or at a lifestyle location that fits your brand. We’ll choose a setting that supports your story and the kind of images you want to create.
Can I bring props or products?
Yes! Props and products are encouraged. Whether it’s your laptop, tools of your trade, notebooks, coffee cups, or products you sell, these details help bring your brand to life and make your images feel authentic and intentional.
How many images will I receive?
All my branding packages include all edited images so there’s nothing extra to pay (except for Headshot Mini Sessions). The number of images you receive depends on the package you choose. You’ll receive a curated gallery of high-quality, professionally edited images designed to give you variety and flexibility for marketing your brand.
How can I use my branding photos?
Your branding photos are yours to use across your website, social media, newsletters, marketing materials, and press features. They’re created to support your business wherever you show up—online and beyond.
Why Watford Personal Branding Photography Matters
Your business deserves more than stock photos and selfies. In a Watford personal branding photoshoot we’ll work together, we’ll create a collection of images that:
SHOW YOUR PERSONALITY
CELEBRATE YOUR HARD WORK
HELP YOU STAND OUT ONLINE
ATTRACT THE RIGHT CLIENTS
I specialise as a Watford corporate branding photographer and a Watford personal branding photographer, so whether it’s team photos, product shots, or lifestyle images, your business will shine in every image.
Here are few of my favourite Watford business branding photography shoots:
Watford Personal Branding Stories
Hertfordshire Brand Photographer with Pani Coffee and Kitchen
As a Hertfordshire brand photographer, my goal is always to capture more than just the visuals....
The Food Boss Personal Brand Photography
Photographing Kate for a personal brand photography session was a dream, not only because we had a...
Dance Class Photography | Barre and Bloom Dance Studio, Croxley Green
Leanne, the founder of Barre and Bloom, reached out for a photography session to showcase her...
Studio & Product Photography | Studio Vessey, Croxley Green
Next to weddings, I absolutely love working with the many wonderful small local businesses in...
Professional Headshots
If you’re looking for a simple headshot package to being your proffessional image journey, check out my Watford Headshot Photography over on this page:
If you would like any more information about my business branding photography, or to enquire about dates and availabilty then do get in touch by filling out the contact form below.